Suchergebnisse - "Béal, Mathieu"

Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands.

Autoren: Béal, Mathieu Lécuyer, Charlotte Guitart, Ivan

Quelle: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p196-215. 20p.

Schlagwörter: *CONSUMER attitudes, *BRAND name products, *PRODUCT positioning, *CONSUMERS, SOCIAL media

Understanding the B2B customer experience and journey : A convergence-based lens

Autoren: de Keyser, Arne Antonetti, Paolo Rouziou, Maria et al.

Weitere Verfasser: de Keyser, Arne Antonetti, Paolo Rouziou, Maria et al.

Quelle: ISSN: 0148-2963 ; Journal of Business Research ; https://hal.science/hal-05098375 ; Journal of Business Research, 2025, 198, 13 p. ⟨10.1016/j.jbusres.2025.115481⟩.

Schlagwörter: Collective experience, Complex solutions, Organizational buying behavior, Convergence, Business-to-business, Customer journey, Customer experience, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, [SHS.GESTION]Humanities and Social Sciences/Business administration

Verfügbarkeit: https://hal.science/hal-05098375
https://hal.science/hal-05098375v1/document
https://hal.science/hal-05098375v1/file/774732-Understanding-the-B2B-customer-experience-and-journey.pdf
https://doi.org/10.1016/j.jbusres.2025.115481

Breaking The Mold: Redefining Service Failure and Recovery.

Autoren: Grégoire, Yany Gelbrich, Katja Orsingher, Chiara et al.

Quelle: Journal of Service Research; Aug2025, Vol. 28 Issue 3, p375-381, 7p

Schlagwörter: CLIENT satisfaction, STAKEHOLDER theory, QUALITY of service, PARADIGM (Theory of knowledge), CUSTOMER service management

A Rejection-Based Model of Partial Service Termination and its Impact on Unprofitable Customers.

Autoren: Béal, Mathieu Lécuyer, Charlotte Bayart, Caroline et al.

Quelle: Journal of Service Research; Aug2025, Vol. 28 Issue 3, p413-433, 21p

Schlagwörter: SOCIAL belonging, CUSTOMER retention, CONSUMER behavior, CUSTOMER feedback, CONSUMERS, CUSTOMER relationship management, QUALITY of service

Let's Laugh About It! Using Humor to Address Complainers’ Online Incivility

Autoren: Béal, Mathieu Grégoire, Yany Carrillat, François A

Schlagwörter: Marketing

Relation: Journal of Interactive Marketing; Béal, M; Grégoire, Y; Carrillat, FA, Let's Laugh About It! Using Humor to Address Complainers’ Online Incivility, Journal of Interactive Marketing, 2023, 58 (1), pp. 34-51; https://hdl.handle.net/10072/421525

Verfügbarkeit: https://hdl.handle.net/10072/421525
https://doi.org/10.1177/10949968221129268

"More CSR versus more benefits": how members' motives influence loyalty toward cooperatives.

Autoren: Lecuyer, Charlotte Béal, Mathieu Capelli, Sonia et al.

Quelle: European Journal of Marketing; 2022, Vol. 56 Issue 8, p2309-2339, 31p

Schlagwörter: SOCIAL responsibility of business, LOYALTY, TRUST

"Bravo pour votre incompétence!" Exploring the French-Speaking Customer Service Interactions of Three European Train Operating Companies Online.

Autoren: Lutzky, Ursula Ruytenbeek, Nicolas

Quelle: Contrastive Pragmatics; 2025, Vol. 6 Issue 3, p497-526, 30p

Schlagwörter: CUSTOMER services, FRENCH language, CORPORA, RAILROAD companies

Geografische Kategorien: SWITZERLAND, FRANCE

Reviews & Products: TWITTER (Web resource)

Spinning the Wheel: The Effectiveness of Gamification in Service Recovery.

Autoren: Nazifi, Amin Roschk, Holger Marder, Ben et al.

Quelle: Journal of Service Research; Aug2025, Vol. 28 Issue 3, p469-487, 19p

Schlagwörter: GAMIFICATION, CUSTOMER satisfaction, TIME pressure, PLEASURE, FAILURE (Psychology), PAYMENT

How Do Observers React to Companies' Humorous Responses to Online Public Complaints?

Autoren: Béal, Mathieu Grégoire, Yany

Quelle: Journal of Service Research; May2022, Vol. 25 Issue 2, p242-259, 18p

Schlagwörter: BRAND personification, SOCIETAL reaction, SOCIAL media, WIT & humor

The effects of relationship length on customer profitability after a service recovery.

Autoren: Béal, Mathieu Sabadie, William Grégoire, Yany

Quelle: Marketing Letters; Dec2019, Vol. 30 Issue 3/4, p293-305, 13p, 1 Diagram, 3 Charts

Schlagwörter: PROFITABILITY, EMPLOYMENT tenure, RETAIL banking, BANK customers, CONSUMERS

Coalitions and Their Negative Consequences: An Examination in Service Failure-Recovery Situations.

Autoren: Roschk, Holger Hosseinpour, Masoumeh Breitsohl, Jan

Quelle: Journal of Service Research; Nov2023, Vol. 26 Issue 4, p614-635, 22p

Schlagwörter: COALITIONS, SATISFACTION, CONDITIONED response, EMPLOYEE services, CONSUMER complaints

String Processing and Information Retrieval : 14th International Symposium, SPIRE 2007 Santiago, Chile, October 29-31, 2007 Proceedings

Autoren: Nivio Ziviani Ricardo Baeza-Yates

Resource Type: eBook.

Schlagworte: Data structures (Computer science), Information theory, Data mining, Artificial intelligence, Database management, Artificial intelligence—Data processing, Coding theory

Categories: COMPUTERS / Database Administration & Management, COMPUTERS / Artificial Intelligence / General, COMPUTERS / Data Science / Data Analytics, COMPUTERS / Information Theory, MATHEMATICS / Probability & Statistics / General