Suchergebnisse - "Advertisement effectiveness"

Exploring the nexus between persuasive principles and regulatory focus: an online experiment

Autoren: Shaukat Ayaz Syed Afzal Moshadi Shah Jamil Anwar

Quelle: Cogent Business & Management, Vol 12, Iss 1 (2025)

Schlagwörter: Regulatory focus theory, persuasive principles, message personalization, targeted advertisements, advertisement effectiveness, Marketing, Business, HF5001-6182, Management. Industrial management, HD28-70

Dateibeschreibung: electronic resource

Relation: https://doaj.org/toc/2331-1975

Zugangs-URL: https://doaj.org/article/053e5420355542ceaeaa789c2d5c9b72

Machine Learning for Enhanced Advertisement Effectiveness: A Computational Model to Analyze Persuasion in Visual Advertisements

Autoren: Vemulapalli, Vijay

Schlagwörter: Deep learning, Persuasion strategies, Visual advertisements, U-Net model, ConvNextXLarge, Computational advertising, Advertisement effectiveness, Return on Advertising Spend, Convolutional Neural Network

Relation: https://zenodo.org/records/10792336; oai:zenodo.org:10792336; https://doi.org/10.5281/zenodo.10792336

Verfügbarkeit: https://doi.org/10.5281/zenodo.10792336
https://zenodo.org/records/10792336

The Effectiveness of Instagram Advertising Content on Al-Waliy Honey Gummy MSME Products Using AIDA Model Approach ; Efektivitas Iklan Melalui Konten Media Sosial Instagram pada Produk UMKM Al-Waliy Honey Gummy dengan Pendekatan AIDA Model

Autoren: Sumadinata, Raden Fathia Nurul Fadhilah Fatimah, Sri Hapsari, Hepi et al.

Quelle: Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis; Vol 10, No 2 (2024): Juli 2024; 2974-2980 ; 2579-8340 ; 2460-4321

Schlagwörter: Sosial, Ekonomi, Pertanian, Agribisnis, advertisement effectiveness, AIDA Model, Al-Waliy Honey Gummy, Instagram

Dateibeschreibung: application/pdf

Relation: https://jurnal.unigal.ac.id/mimbaragribisnis/article/view/14609/pdf; https://jurnal.unigal.ac.id/mimbaragribisnis/article/view/14609

Verfügbarkeit: https://jurnal.unigal.ac.id/mimbaragribisnis/article/view/14609
https://doi.org/10.25157/ma.v10i2.14609

Machine Learning for Enhanced Advertisement Effectiveness: A Computational Model to Analyze Persuasion in Visual Advertisements

Autoren: Vemulapalli, Vijay

Schlagwörter: Persuasion strategies, U-Net model, ConvNextXLarge, Return on Advertising Spend, Deep learning, Convolutional Neural Network, Visual advertisements, Computational advertising, Advertisement effectiveness

Analysis of Lifestyle, Advertising Effectiveness, and Instant Coffee Consumption among Peri-Urban Farmers

Autoren: Moh. Djemdjem Djamaludin Dewi Mutia Silmie

Quelle: Journal of Consumer Sciences, Vol 6, Iss 2 (2021)

Schlagwörter: 2. Zero hunger, lifestyle, HQ1-2044, 9. Industry and infrastructure, 05 social sciences, 1. No poverty, farmers, Marketing. Distribution of products, HF5410-5417.5, 15. Life on land, 12. Responsible consumption, consumption of coffee, 8. Economic growth, 11. Sustainability, 0502 economics and business, instant coffee, The family. Marriage. Woman, advertisement effectiveness

Zugangs-URL: https://journal.ipb.ac.id/index.php/jcs/article/download/36774/22175
https://doaj.org/article/568c157ad3134b2db3c7f0c13f4556aa
https://journal.ipb.ac.id/index.php/jcs/article/view/36774
https://jmo.journal.ipb.ac.id/index.php/jcs/article/download/36774/22175
https://jmo.journal.ipb.ac.id/index.php/jcs/article/view/36774
https://journal.ipb.ac.id/index.php/jcs/article/download/36774/22175

Music as a factor of advertising success (based on the results of a sociological study)

Quelle: Вестник МИРБИС. :200-206

Schlagwörter: advertisement, marker, эмоциональное воздействие, music accompaniment, emotional impact, рекламная эффективность, психологическая усталость, концепция Ролана Барта, music, рекламное предложение, Roland Barthes' concept, advertisement effectiveness, музыка, музыкальное сопровождение, маркер, psychological fatiguen

Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis

Autoren: Nicolas Hamelin Sameh Al-Shihabi Sara Quach et al.

Quelle: Australasian Marketing Journal. 30:313-330

Schlagwörter: multi-criteria decision making, 9. Industry and infrastructure, 05 social sciences, Commerce, facial expression analysis, Marketing research methodology, 5. Gender equality, 0502 economics and business, Psychology, data envelopment analysis, tourism and services, advertising, advertisement effectiveness, management, advertisement material

Zugangs-URL: https://research-repository.griffith.edu.au/handle/10072/408133
https://journals.sagepub.com/doi/abs/10.1177/18393349211005061

The shared promotion advertisement campaign. From attention towards the attitude: the role of the consumer value system

Autoren: Hadj Salem, Hajer Bakini, Fatma Mkaouar, Naourez

Quelle: Recherches en Sciences de Gestion. 2020, No 136(1), p. 183-202.

Verfügbarkeit: https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2020-1-page-183?lang=en

Consumer Reactions to Animal And Human Models in Print Ads: How Animals and People in Ads Influence the Purchase-Decision Journey

Autoren: Trivedi, Rohit Teichert, T.

Quelle: Journal of Advertising Research. 60:426-438

Schlagwörter: Animal-human relation, Animal, Meaning transfer, Human model, 0502 economics and business, 05 social sciences, Consumer gender, Advertisement effectiveness

Zugangs-URL: http://www.journalofadvertisingresearch.com/content/60/4/426

Consumer Reactions to Animal And Human Models in Print Ads: How Animals and People in Ads Influence the Purchase-Decision Journey

Autoren: Trivedi, Rohit Teichert, T.

Schlagwörter: Animal, Advertisement effectiveness, Meaning transfer, Human model, Consumer gender, Animal-human relation

Verfügbarkeit: http://hdl.handle.net/10454/17064

Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appeal

Autoren: Trivedi, Rohit Teichert, T. Hardeck, D.

Quelle: European Journal of Marketing. 54:145-167

Schlagwörter: Informational appeal, 0502 economics and business, 05 social sciences, Emotional appeal, QR code, Involvement, Advertisement effectiveness

Zugangs-URL: http://hdl.handle.net/10454/17841
https://www.emerald.com/insight/content/doi/10.1108/EJM-06-2018-0383/full/html
https://www.emerald.com/insight/content/doi/10.1108/EJM-06-2018-0383/full/pdf?title=effectiveness-of-pull-based-print-advertising-with-qr-codes-role-of-consumer-involvement-and-advertisement-appeal
http://hdl.handle.net/10454/17841
https://doi.org/10.1108/EJM-06-2018-0383

The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender

Autoren: Trivedi, Rohit Teichert, T.

Quelle: Journal of Business Research. 99:197-205

Schlagwörter: Emotional contagion, Model gender, 0502 economics and business, 05 social sciences, Smile, Nonverbal expressions, Consumer gender, Advertisement effectiveness

Zugangs-URL: https://bradscholars.brad.ac.uk/bitstream/10454/16876/1/Trivedi_JoBR.pdf
https://ideas.repec.org/a/eee/jbrese/v99y2019icp197-205.html
https://www.sciencedirect.com/science/article/pii/S0148296319301420

Pengaruh Efektivitas Iklan Instagram Men’s Biore #CerahBukaJalan Pada Brand Awareness

Autoren: Yohanes, Geraldi Aulia, Sisca

Quelle: Prologia; Vol. 6 No. 2 (2022): Prologia; 423-430 ; 2598-0777

Schlagwörter: Advertisement Effectiveness, AIDA Model, Brand Awareness, Men’s Biore

Dateibeschreibung: application/pdf

Relation: https://journal.untar.ac.id/index.php/prologia/article/view/15604/12671; https://journal.untar.ac.id/index.php/prologia/article/view/15604

Verfügbarkeit: https://journal.untar.ac.id/index.php/prologia/article/view/15604

Does only religiosity matter in celebrity endorsement and advertising effectiveness? Evidence from the tourism sector

Autoren: Azizan, Nor Faiz Hafit, Nor Intan Adha Zainudin, Anizah et al.

Quelle: Journal of Emerging Economies and Islamic Research; Vol. 10 No. 2 (2022): May 2022 Issue; 1-31 ; 2289-2559

Schlagwörter: Islam, Religiosity, Celebrity endorsement, Advertisement effectiveness, Tourism

Dateibeschreibung: application/pdf

Relation: https://journal.uitm.edu.my/ojs/index.php/JEEIR/article/view/5975/3198; https://journal.uitm.edu.my/ojs/index.php/JEEIR/article/view/5975

Verfügbarkeit: https://journal.uitm.edu.my/ojs/index.php/JEEIR/article/view/5975
https://doi.org/10.24191/jeeir.v10i2.16782

Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message: an eye-tracking study

Autoren: Behnam Alireza Elahi Hossein Akbari Yazdi et al.

Schlagwörter: Advertisement effectiveness, Eye tracking, Social responsibility, Sport advertisement

Relation: 2134/20331336.v1

Verfügbarkeit: https://figshare.com/articles/journal_contribution/Impacts_of_game_attractiveness_and_color_of_message_on_sport_viewers_attention_to_prosocial_message_an_eye-tracking_study/20331336

Evaluating Advertising Effectiveness in the Hospitality Industry: A Data-Driven Marketing Approach

Autoren: Rahimi, Fatemeh Mousavian Anaraki, Seyed Alireza Noura Kazemi, Fatemeh

Quelle: Applied Innovations in Industrial Management ; Vol. 2 No. 1 (2022): Winter; 47-60

Schlagwörter: Advertisement effectiveness, Hospitality industry, Data-driven marketing, Business intelligence, Clustering

Dateibeschreibung: application/pdf; text/xml

Relation: https://www.iscihub.com/index.php/AIIM/article/view/17/37; https://www.iscihub.com/index.php/AIIM/article/view/17/38; https://www.iscihub.com/index.php/AIIM/article/view/17

Verfügbarkeit: https://www.iscihub.com/index.php/AIIM/article/view/17

The relationship between online advertisement methods and their effectiveness

Autoren: Shukri, Shafikah Wan Marzuki, Wan Muhammad Muizzudin

Quelle: Jurnal Evolusi ; Vol. 2 No. 2 (2021): [November] A Social Science Journal ; 2735-2234 ; 2462-1064

Schlagwörter: pay per click, search engine optimization, social media, online advertisement effectiveness, entrepreneurs

Dateibeschreibung: application/pdf

Relation: https://journal.uptm.edu.my/index.php/evolusi/article/view/31/28; https://journal.uptm.edu.my/index.php/evolusi/article/view/31

Verfügbarkeit: https://journal.uptm.edu.my/index.php/evolusi/article/view/31
https://doi.org/10.61688/jev.v2i2.31

Analysis of Lifestyle, Advertising Effectiveness, and Instant Coffee Consumption Among Peri-Urban Farmers: Analysis of Lifestyle, Advertising Effectiveness, and Instant Coffee Consumption Among Peri-Urban Farmers

Autoren: Djamaludin, M. D. (Moh) Silmie, D. M. (Dewi)

Quelle: Journal of Consumer Sciences

Schlagwörter: lifestyle, Indonesia, advertisement effectiveness, consumption of coffee, farmers, instant coffee

Dateibeschreibung: application/pdf

Relation: https://www.neliti.com/publications/434272/analysis-of-lifestyle-advertising-effectiveness-and-instant-coffee-consumption-a

Verfügbarkeit: https://www.neliti.com/publications/434272/analysis-of-lifestyle-advertising-effectiveness-and-instant-coffee-consumption-a

A STUDY ON ADVERTISING STRATEGY OF FAST MOVING CONSUMER GOODS (FMCG) SECTOR IN INDIA - WITH SPECIAL REFERENCE TO TRICHY DISTRICT

Autoren: K. Alex M. Mary Suthanthira Malar

Quelle: International Journal of Research -GRANTHAALAYAH. 5:631-638

Schlagwörter: 0502 economics and business, 05 social sciences, FMCG, Advertisement Strategy, SWOT Analysis, Promotions and Advertisement Effectiveness

Zugangs-URL: https://www.granthaalayahpublication.org/journals/index.php/granthaalayah/article/download/IJRG17_A08_572/2058

Neuromarketing and effectiveness of influencers’ promoted content on teenagers ; Neuromarketing y la medición del efecto de la publicidad de influencers en adolescentes

Autoren: Ferrer-López, Marina

Quelle: Revista Mediterránea de Comunicación / Mediterranean Journal of Communication; Vol. 11 No 2 (2020); 241-259 ; Revista Mediterránea de Comunicación/Mediterranean Journal of Communication; Vol. 11 No. 2 (2020); 241-259 ; Revista Mediterránea de Comunicación; Vol. 11 Núm. 2 (2020); 241-259 ; 1989-872X

Schlagwörter: Advertisement Effectiveness, Influencers, Sociograph, Neuromarketing, Branded Content, Surreptitious Advertising, Efectividad publicitaria, Publicidad encubierta

Relation: https://www.mediterranea-comunicacion.org/article/view/2020-v11-n2-neuromarketing-y-la-medicion-del-efecto-de-la-public/pdf_en; https://www.mediterranea-comunicacion.org/article/view/2020-v11-n2-neuromarketing-y-la-medicion-del-efecto-de-la-public/pdf; https://www.mediterranea-comunicacion.org/article/view/2020-v11-n2-neuromarketing-y-la-medicion-del-efecto-de-la-public/epub_en; https://www.mediterranea-comunicacion.org/article/view/2020-v11-n2-neuromarketing-y-la-medicion-del-efecto-de-la-public/epub_es; https://www.mediterranea-comunicacion.org/article/view/2020-v11-n2-neuromarketing-y-la-medicion-del-efecto-de-la-public/mobi_en; https://www.mediterranea-comunicacion.org/article/view/2020-v11-n2-neuromarketing-y-la-medicion-del-efecto-de-la-public/mobi_es

Verfügbarkeit: https://www.mediterranea-comunicacion.org/article/view/2020-v11-n2-neuromarketing-y-la-medicion-del-efecto-de-la-public