Suchergebnisse - "ADVERTISING spending"

Advertising in business markets – The obscured bottom-line effect and need for appropriate analytics.

Autoren: Guenther, Peter Guenther, Miriam Rahman, Mahabubur et al.

Quelle: Industrial Marketing Management. Apr2025, Vol. 126, p185-196. 12p.

Schlagwörter: *ADVERTISING spending, *MARKETING, *DIRECT mail advertising, *ORGANIZATIONAL performance, *MARKETING executives, *INDUSTRIAL marketing

Ad Fraud.

Autoren: GUNDELACH, Text JULIA (AUTHOR)

Quelle: Werben und Verkaufen. 11/12/2025, Issue 15, p56-60. 5p.

Schlagwörter: *ADVERTISING spending, *ADVERTISING, *FRAUD, *ARTIFICIAL intelligence, *BUSINESS losses, INTERNET traffic

Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination.

Autoren: Lee, Hannah S. Yalcinkaya, Goksel Griffith, David A.

Quelle: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p64-81. 18p. 5 Charts, 2 Graphs.

Schlagwörter: *RETAIL industry, *ADVERTISING spending, *EXPORT marketing, *MARKETING strategy, COEVOLUTION, INSTITUTIONAL environment

Does Disclosure of Advertising Spending Help Investors and Analysts?

Autoren: Moon, Sungkyun Tuli, Kapil R. Mukherjee, Anirban

Quelle: Journal of Marketing. May2023, Vol. 87 Issue 3, p359-382. 24p. 2 Diagrams, 5 Charts.

Schlagwörter: *ADVERTISING spending, *FINANCIAL disclosure, *INVESTORS, *FINANCIAL analysts, *ORGANIZATIONAL performance, *AGENCY theory, *FINANCIAL risk, UNCERTAINTY

Digital vs. Traditional Advertising and the Recognition of Brand Intangible Assets.

Autoren: Song, Scarlett Xiaotong¹ (AUTHOR) scarlett.song@unh.edu

Quelle: Management Science. Mar2025, Vol. 71 Issue 3, p2035-2055. 21p.

Schlagwörter: *BRANDING (Marketing), *ADVERTISING spending, *DISPLAY advertising, *BRAND image, *AWARENESS advertising, *INTERNET advertising

How Advertising Expenditures Affect Consumers’ Perceptions of Quality: A Psychology-Based Assessment of Brand-, Category-, and Country-Level Moderators.

Autoren: RAJAVI, KOUSHYAR LEHMANN, DONALD R. KELLER, KEVIN LANE et al.

Quelle: Journal of Advertising Research. Dec2022, Vol. 62 Issue 4, p321-335. 15p.

Schlagwörter: *ADVERTISING spending, *CONSUMER attitudes, *ADVERTISING, *PERCEIVED quality

Advertising Strategy and the Coefficient of Cooperation.

Autoren: Tremblay, Victor J.¹ (AUTHOR) v.tremblay@oregonstate.edu

Quelle: International Journal of the Economics of Business. Nov2024, p1-12. 12p. 2 Illustrations.

Schlagwörter: *ADVERTISING spending, *GAME theory, *ADVERTISING, *COOPERATION, *BUSINESS enterprises

Strategic advertising in the aftermath of a corporate scandal.

Autoren: Andina‐Díaz, Ascensión Campos, Javier Jiménez, Juan‐Luis et al.

Quelle: Manchester School (1463-6786). Dec2024, Vol. 92 Issue 6, p663-699. 37p.

Schlagwörter: *ADVERTISING spending, *PRODUCT quality, *CORPORATE image, *ADVERTISING, REPUTATION, SCANDALS

Where to Next? Honoring My Predecessor’s Work And a Plan for Continued Improvements.

Autoren: CAMPBELL, COLIN¹ colincampbell@sandiego.edu

Quelle: Journal of Advertising Research. Dec2022, Vol. 62 Issue 4, p298-300. 3p.

Schlagwörter: *MARKETING, *ADVERTISING spending, QUALITY

Insights Into the Effectiveness of Advertising During the Recession Caused by COVID-19.

Autoren: Youn, Kibum¹ (AUTHOR) kyoun1@vols.utk.edu

Quelle: Journal of Promotion Management. Aug2024, Vol. 30 Issue 6, p959-985. 27p.

Schlagwörter: *ADVERTISING effectiveness, *ADVERTISING spending, *RECESSIONS, *DISCOUNT prices, *MARKETING, *COVID-19, *ADVERTISING

Coordination in Multibrand, Multimedia Advertising: Is It Always a Good Thing?

Autoren: Zhu, Wangsheng Kumar, Subodha Mookerjee, Vijay

Quelle: Information Systems Research. Sep2024, Vol. 35 Issue 3, p1011-1033. 23p.

Schlagwörter: *ADVERTISING spending, *RETAIL industry, *ADVERTISING campaigns, *ELECTRONIC commerce, STOCHASTIC differential equations

Advertising expenditures and unobserved heterogeneity in bank performance: A conditional nonparametric frontier analysis.

Autoren: Papadamou, Stephanos Tzeremes, Panayiotis G. Tzeremes, Nickolaos G.

Quelle: Managerial & Decision Economics. Jul2024, Vol. 45 Issue 5, p3359-3373. 15p.

Schlagwörter: *ADVERTISING spending, *TECHNOLOGICAL innovations, *BANKING industry, *TECHNOLOGICAL progress, HETEROGENEITY

The role of media connections in seasoned equity offerings.

Autoren: García‐Feijóo, Luis Gropper, Daniel Hossain, Md Miran et al.

Quelle: Journal of Financial Research. Sep2024, Vol. 47 Issue 3, p667-701. 35p.

Schlagwörter: *SEASONED equity offerings, *ADVERTISING spending, *INFORMATION asymmetry, ANNOUNCEMENTS

From marketing to manpower: Impact of advertising expenditures on employment.

Autoren: Xie, Wenjun Chen, Yao

Quelle: International Review of Financial Analysis. Aug2025:Part A, Vol. 104, pN.PAG-N.PAG. 1p.

Schlagwörter: *JOB performance, *ADVERTISING spending, *AWARENESS advertising, *CONSUMER goods, EMPLOYMENT statistics

A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries.

Autoren: Wiles, Michael A. Janani, Saeed Fotheringham, Darima et al.

Quelle: Marketing Science. May/Jun2024, Vol. 43 Issue 3, p542-563. 22p.

Schlagwörter: *ADVERTISING spending, *GROSS domestic product, *MARKETING literature, *KUZNETS curve, LIFE satisfaction, SECONDARY analysis

WPP Names Microsoft Executive Cindy Rose as CEO Replacing Read.

Autoren: Thomson, Amy (AUTHOR)

Quelle: Bloomberg.com. 7/10/2025, pN.PAG-N.PAG. 1p.

Schlagwörter: *ADVERTISING spending, *ARTIFICIAL intelligence, *CHIEF executive officers, *CHIEF operating officers, *CORPORATE directors, *CORPORATE reorganizations, *BUSINESS enterprises

Firma/Körperschaft: WPP PLC WPPGY, MICROSOFT Corp. 081466849 MSFT

Comment Air France a vendu ses billets sur Pinterest.

Autoren: GAVARD, EMMANUEL

Quelle: Stratégies. 9/4/2025, Issue 2272, p12-12. 1p.

Schlagwörter: *TICKET sales, *ADVERTISING spending, *ARTIFICIAL intelligence, *INTERNET sales, *TARGET marketing, TICKETS

نقلة نوعية تخدم الإبداع ..: الذكاء الاصطناعي يعيد تشكيل عالم التسويق.

Quelle: Rowad Elaamal Magazine. Jun2025, Issue 189, p38-39. 2p.

Schlagwörter: *ARTIFICIAL intelligence, *ADVERTISING spending, *ADVERTISING campaigns, *MARKETING strategy, *MARKETING

In-depth Analysis of Chinese Traditional Music Overseas Communication Path Based on Multi-objective Optimization Algorithm.

Autoren: Gao, Song Liu, Dong

Quelle: Journal of Combinatorial Mathematics & Combinatorial Computing; Dec2025, Vol. 127b, p9181-9198, 18p

Schlagwörter: CHINESE music, MULTI-objective optimization, ADVERTISING spending, INTERNATIONAL communication, MATHEMATICAL optimization

Investors' response to advertising: the role of media.

Autoren: López-Tenorio, Pablo J. Romero, Jaime

Quelle: Journal of Marketing Management. Nov2020, Vol. 36 Issue 15/16, p1505-1526. 22p. 2 Diagrams, 5 Charts, 1 Graph.

Schlagwörter: *ADVERTISING spending, *AWARENESS advertising, *ADVERTISING, *INVESTORS, *ADVERTISING executives