Výsledky vyhľadávania - "ADVERTISING revenue"

The Super Marketer.

Autori: CRAIG, MATT (AUTHOR)

Zdroj: Forbes. Oct/Nov2025, Vol. 208 Issue 5, p46-48. 3p. 2 Color Photographs.

Predmety: *LATE-night television programs, *ADVERTISING revenue, *AWARENESS advertising, *CULTURAL industries, *ECONOMIC competition, *BRAND name products, TELEVISION personalities

Osoby: FALLON, Jimmy, 1974-

Content provision strategy selection for a media platform in the presence of traffic revenue.

Autori: Jiang, Lan¹ (AUTHOR) jianglan012@163.com

Zdroj: Electronic Commerce Research. Oct2025, Vol. 25 Issue 5, p3749-3782. 34p.

Predmety: *CONSUMERS' surplus, *ADVERTISING revenue, *DECISION making, *BROADCASTING industry, *ADVERTISING campaigns, INTERNET traffic, CONTENT delivery networks

Does Sponsored Search Advertising Augment Organic Search? Evidence from an E-Commerce Platform.

Autori: Moshary, Sarah¹ (AUTHOR) moshary@berkeley.edu

Zdroj: Management Science. Nov2025, Vol. 71 Issue 11, p9687-9709. 23p.

Predmety: *ELECTRONIC commerce, *ADVERTISING revenue, *ADVERTISING campaigns, *PROFITABILITY, *ECONOMIC activity, *MARKETING, *FIELD research

User-Generated Content Platforms: Managing the Relationship Triangle.

Autori: Ma, Ruize Mai, Yunke Hu, Bin

Zdroj: Manufacturing & Service Operations Management (M&SOM). Jul/Aug2025, Vol. 27 Issue 4, p1258-1274. 17p.

Predmety: *USER-generated content, *ADVERTISING revenue, *INNOVATION management, *WAGES, *GAME theory, DIGITAL technology, TRIANGLES (Interpersonal relations), APPLIED sciences

Managing advertising and subscription fees to maximize lifetime value.

Autori: Malthouse, Edward C. Franks, Judy U. Maslowska, Ewa a ďalší

Zdroj: International Journal of Advertising. May2025, Vol. 44 Issue 4, p674-695. 22p.

Predmety: *CUSTOMER lifetime value, *ADVERTISING revenue, *STREAMING media, *MASS media industry, *ADVERTISERS

REVENUE ROUNDUP: AI marketplaces offer publishers a new revenue lifeline.

Autori: Sillick, Bob (AUTHOR) bobsillick@gmail.com

Zdroj: Editor & Publisher. Oct2025, Vol. 158 Issue 10, p50-53. 4p. 5 Color Photographs, 1 Diagram.

Predmety: *MONETIZATION, *ADVERTISING revenue, *FAIR use (Copyright), *PUBLISHING, DIGITAL technology, COPYRIGHT lawsuits, GENERATIVE artificial intelligence

Korporácia: OPENAI Inc.

Reviews & Products: NEW York Times, The (Newspaper)

SNAPCHAT’İN VERGİSEL TARAFI.

Autori: AYDEMİR, Ramazan

Zdroj: Financial Analysis / Mali Cozum Dergisi. mar/nis2025, Vol. 35 Issue 188, p619-627. 9p.

Predmety: *ADVERTISING revenue, *TAX laws, *MONETIZATION, *TAXATION, *INCOME tax

Geografický termín: TURKEY

The State of OTT and CTV Monetization 2025.

Autori: Krefetz, Nadine nadinek@realitysoftware.com

Zdroj: Streaming Media. Mar/Apr2025, Vol. 22 Issue 2, p66-71. 6p.

Predmety: *ADVERTISING revenue, *MONETIZATION, *REAL-time bidding (Internet advertising), *TARGETED advertising, *SMART television devices, *STREAMING video & television, *ADVERTISING media planning

Geografický termín: UNITED States

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change.

Autori: Ada, Sıla Abou Nabout, Nadia Feit, Elea McDonnell

Zdroj: Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p1040-1058. 19p. 2 Charts, 9 Graphs.

Predmety: *ADVERTISING revenue, *REAL-time bidding (Internet advertising), *DISPLAY advertising, *TARGET marketing, *AUCTIONS, *DISCLOSURE, CONTEXT effects (Psychology)

Geografický termín: EUROPE

Digital business models and quality investment.

Autori: Allain, Marie-Laure Bourreau, Marc Darlas, Pierre-François

Zdroj: International Journal of Industrial Organization. Dec2025:Part A, Vol. 103, pN.PAG-N.PAG. 1p.

Predmety: *BUSINESS models, *ADVERTISING revenue, *INVESTMENT policy, *MANAGEMENT science, *BARGAINING power, DIGITAL technology

Advertising and Content Differentiation: Evidence from YouTube.

Autori: Kerkhof, Anna¹ (AUTHOR) kerkhof@ifo.de

Zdroj: Economic Journal. Oct2024, Vol. 134 Issue 663, p2912-2950. 39p.

Predmety: *ADVERTISING revenue, *PRICES, *ADVERTISING, INTERNET celebrities, NUISANCES

Korporácia: GOOGLE Inc. GOOG

Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?

Autori: Gu, Zheyin Zhao, Xuying

Zdroj: Information Systems Research. Dec2024, Vol. 35 Issue 4, p1785-1801. 17p.

Predmety: *CONSUMERS' surplus, *ADVERTISING revenue, *BUSINESS revenue, *GAME theory

How YouTube Ate TV.

Autori: MCCRACKEN, HARRY

Zdroj: Fast Company. Fall2025, Issue 268, p60-68. 8p.

Predmety: *ADVERTISING revenue, *TELEVISION programs, DIGITAL media, GENERATIVE artificial intelligence, VIDEO production & direction

Korporácia: ALPHABET Inc.

Reviews & Products: YOUTUBE (Web resource)

Spotify Beats on Users and Revenue, Sees Ad Sales Decline.

Autori: Carman, Ashley (AUTHOR)

Zdroj: Bloomberg.com. 11/4/2025, pN.PAG-N.PAG. 1p.

Predmety: *ADVERTISING revenue, *QUARTERLY reports, *EXECUTIVE succession, *FINANCIAL statements, SUBSCRIPTION services

Baidu Posts Worst Sales Fall on Record Despite AI Boom.

Zdroj: Bloomberg.com. 11/18/2025, pN.PAG-N.PAG. 1p.

Predmety: *ADVERTISING revenue, *QUARTERLY reports, *BUSINESS revenue, *TECHNOLOGICAL progress, *ECONOMIC competition, CHINESE corporations

Korporácia: BAIDU Inc.

Serve Robotics CEO Says Advertising Could Fully Fund Business.

Autori: Gonzalez, Ignacio (AUTHOR)

Zdroj: Bloomberg.com. 11/12/2025, pN.PAG-N.PAG. 1p.

Predmety: *ADVERTISING, *ADVERTISING revenue, *ORGANIZATIONAL growth, *CHIEF executive officers, *LOCAL delivery services, AUTONOMOUS robots

Geografický termín: UNITED States

META ACCUSÉ D'AFFICHER DES PUBS D'ARNAQUES.

Zdroj: Stratégies. 11/13/2025, Issue 2284, p35-35. 1/3p.

Predmety: *ADVERTISING revenue, *BUSINESS enterprises, *FALSE advertising, COUNTERFEITERS, DECEPTION

Korporácia: META Platforms Inc.

Reviews & Products: FACEBOOK (Web resource)

Reddit's Cofounder And CEO Steve Huffman Is Now A Billionaire.

Autori: Hunter-Hart, Monica (AUTHOR)

Zdroj: Forbes.com. 11/1/2025, pN.PAG-N.PAG. 1p.

Predmety: *ADVERTISING revenue, *CHIEF executive officers, *ENTREPRENEURSHIP, BILLIONAIRES

Reviews & Products: REDDIT (Web resource)

TRANSITION NUMÉRIQUE, MODÈLE DE FINANCEMENT, PARTENARIATS ACCRUS: YANN PAQUET EMBRASSE LES DÉFIS.

Autori: BERNARD, SOPHIE (AUTHOR)

Zdroj: Qui Fait Quoi. jul2025, Issue 453, p6-7. 2p.

Predmety: *ADVERTISING revenue, *BUSINESS revenue, *BROADCASTERS, ECOSYSTEMS

Geografický termín: CANADA

Selling Otherness on YouTube: Digital inter-Asian Orientalism and YouTube monetization system.

Autori: Poell, Thomas Duffy, Brooke Erin Nieborg, David a ďalší

Zdroj: International Journal of Cultural Studies. Jan2025, Vol. 28 Issue 1, p39-55. 17p.

Predmety: *ADVERTISING revenue, *ECONOMIC impact, *MONETIZATION, *OTHER (Philosophy), *ARBITRAGE