Suchergebnisse - "ADVERTISING endorsements"

The secret sauce: factors influencing the effectiveness of virtual influencer endorsements.

Autoren: Aniket, Jasper Kaushik, Neeraj Sivathanu, Brijesh

Quelle: International Journal of Advertising. Nov2025, p1-25. 25p. 9 Illustrations.

Schlagwörter: *INFLUENCER marketing, *ADVERTISING endorsements, *BRANDING (Marketing), GENERATIVE artificial intelligence, RESEARCH methodology, SCIENTIFIC method

User behaviour in sustainable technology: an exploration of endorsement strategy.

Autoren: Yuan, Jingbo Shah, Sayed Kifayat Ardito, Lorenzo et al.

Quelle: Technology Analysis & Strategic Management. Nov2025, Vol. 37 Issue 11, p1932-1947. 16p.

Schlagwörter: *INFLUENCER marketing, *ADVERTISING endorsements, *GREEN technology, *MARKETING, *CONSUMER behavior, GROUP identity, TRUST, INTENTION

An AI Method to Score Celebrity Visual Potential.

Autoren: Feng, Xiaohang Zhang, Shunyuan Liu, Xiao et al.

Quelle: Journal of Marketing Research (JMR); Oct2025, Vol. 62 Issue 5, p757-775, 19p

Schlagwörter: ARTIFICIAL intelligence, CELEBRITIES, PERSONAL beauty, ADVERTISING endorsements, FACE, PERSONALITY

Celebrity Endorsement & Brand Perception.

Autoren: Nathani, Javed S. Raval, Navjyot

Quelle: European Economics Letters. 2025, Vol. 15 Issue 3, p1336-1346. 11p.

Schlagwörter: *BRAND name products, *ADVERTISING endorsements, *BRAND equity, *MARKET share, METHODOLOGY

The power of influence: exploring celebrity and human-like virtual influencers’ impact on consumer responses.

Autoren: Chaihanchanchai, Papaporn¹ (AUTHOR) papaporn.c@chula.ac.th

Quelle: International Journal of Advertising. Aug2025, p1-31. 31p. 2 Illustrations.

Schlagwörter: *ADVERTISING endorsements, *INFLUENCER marketing, *ADVERTISING effectiveness, *BRANDING (Marketing), *INTERNET marketing, *CONSUMER behavior

The Extraordinary Effect of Religious Sect Endorsements on Vote Choice: Evidence From Iglesia ni Cristo 's "Vote as One" Teaching.

Autoren: Ravanilla, Nico¹ (AUTHOR) nravanilla@ucsd.edu

Quelle: Comparative Political Studies. Nov2025, Vol. 58 Issue 13, p2755-2794. 40p.

Schlagwörter: *SECTS, *ADVERTISING endorsements, *GROUP decision making, *SOCIAL groups, *SOUTHEAST Asians, *POWER (Social sciences), *CHRISTIAN sects, *BALLOTS

Geografische Kategorien: PHILIPPINES

CHICKEN SCRATCH.

Autoren: PETERSON-WITHORN, CHASE

Quelle: Forbes; Oct/Nov2025, Vol. 208 Issue 5, p66-74, 7p, 12 Color Photographs

Schlagwörter: FAST food restaurants, RESTAURATEURS, MARKETING strategy, GROWTH of small business, FOOD industry, ADVERTISING endorsements, CHICKEN as food

Geografische Kategorien: UNITED States

Synaptic Endorsement: Centering Customer Well‐Being in a World Where Celebrity Endorsements Are Taken to the Next Level.

Autoren: Modliński, Artur Trump, Rebecca K.

Quelle: Journal of Consumer Behaviour. Sep2025, Vol. 24 Issue 5, p2273-2275. 3p.

Schlagwörter: *ADVERTISING endorsements, *CUSTOMER satisfaction, *CONSUMER research, GENERATIVE artificial intelligence, ETHICAL problems, PERSUASION (Rhetoric)

Decoding the dynamics of endorsements: how endorser type and product involvement shape advertising effectiveness.

Autoren: Sahaf, Falaq Mubashir Wani, Tahir Ahmad Showkat, Burhan

Quelle: Journal of Marketing Communications. May2025, p1-24. 24p. 1 Illustration.

Schlagwörter: *ADVERTISING endorsements, *INFLUENCER marketing, *CONSUMER attitudes, *ADVERTISING effectiveness, *CUSTOMER relations, *CONSULTANTS, SKIN care

Take me there! Exploring the intervening effect of consumption vision in the celebrity influencer-infused short destination marketing videos - place image nexus.

Autoren: Matiza, Tafadzwa Slabbert, Elmarie

Quelle: Retail & Marketing Review. Jun2025, Vol. 21 Issue 1, p48-70. 23p.

Schlagwörter: *PLACE marketing, *ADVERTISING endorsements, SHORT films, MENTAL imagery, GENDER differences (Sociology), TOURIST attitudes

Geografische Kategorien: SOUTH Africa

Two together is better than two apart: examining multi-celebrity endorsement effectiveness.

Autoren: Brennan, Stacey Ilicic, Jasmina Kennedy, Amanda

Quelle: International Journal of Advertising. May2025, p1-31. 31p. 3 Illustrations.

Schlagwörter: *ADVERTISING effectiveness, *ADVERTISING endorsements, *ADVERTISING, *CONSUMER attitudes, *CONSUMER behavior

THE PRESENCE OF BRAND AMBASSADORS IN E-COMMERCE COMMUNICATIONS: THE CASE OF A DERMO-COSMETIC BRAND.

Autoren: Ferraz Lima, Priscila Espinheira Junior, Henrique Campos Bagatini, Francine Zanin

Quelle: AMA Winter Academic Conference Proceedings. 2025, Vol. 36, p256-259. 4p.

Schlagwörter: *BRANDING (Marketing), *ADVERTISING endorsements, *ELECTRONIC commerce, *CONSUMER behavior, *MARKETING strategy

Pengaruh Celebrity Endorsement Dan Endorsement Micro-Influencer Terhadap Keputusan Pembelian Produk Operator Seluler di PT. Indosat, TBK di Palembang.

Autoren: Ramadhayani B., Rulli¹ rulliramadhayani@stie-aprin.ac.id

Quelle: Jurnal Sosial dan Sains (SOSAINS). Sep2025, Vol. 5 Issue 9, p7181-7188. 8p.

Schlagwörter: *INFLUENCER marketing, *ADVERTISING endorsements, *DIGITAL technology, *TELECOMMUNICATION, *CONSUMER behavior, *CONSUMER attitudes, *BRAND awareness, *MARKETING strategy

Analysis of Emina Product Endorsements on the Instagram Account @tasyafarasya for Teenagers.

Autoren: Haliza, Sabina Nur Madiyyah, Hamidah Nurfalah, Farida et al.

Quelle: Indonesian Journal of Advanced Research (IJAR). Sep2025, Vol. 4 Issue 9, p2003-2014. 12p.

Schlagwörter: *ADVERTISING endorsements, *TEENAGERS, *PERSUASION (Psychology), *MARKETING strategy, *QUALITATIVE research

Reviews & Products: INSTAGRAM (Web resource)

Enhancing voter attitudes and responses toward a greenspace ballot initiative through effective persuasive messaging.

Autoren: Zou, Suiwen Pitas, Nicholas Andrew Jeong, Wonjin

Quelle: Conservation Science & Practice. Sep2025, Vol. 7 Issue 9, p1-15. 15p.

Schlagwörter: *COMMUNICATION strategies, *ADVERTISING endorsements, *ENVIRONMENTAL economics, *PARTICIPATION, *POLITICAL participation, *REFERENDUM, *PERSUASIVE technology

Visual Athlete Rebrands: Discussing the Factors That Influence Athletes to Alter Their Personal Brand Logo.

Autoren: Pedersen, Zack P. Blaszka, Matthew Walsh, Patrick

Quelle: International Journal of Sport Communication; Jun2025, Vol. 18 Issue 2, p136-143, 8p

Schlagwörter: BRANDING (Marketing), SPORTS marketing, COMMUNICATION strategies, SELF-promotion, BRAND image, SOCIAL interaction, ADVERTISING endorsements

Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions.

Autoren: Aw, Eugene Cheng-Xi Labrecque, Lauren I.

Quelle: Journal of Advertising. Jun/Jul2023, Vol. 52 Issue 3, p387-405. 19p. 2 Color Photographs, 3 Diagrams, 3 Graphs.

Schlagwörter: *ADVERTISING endorsements, *BRAND loyalty, *BRAND image, *BRAND name products, *BRANDING (Marketing), PARASOCIAL relationships

SPORTS BETTING WEBSITES: THE IMPACTS OF ENDORSEMENT ON CONSUMPTION OF A STIGMATIZED PRODUCT.

Autoren: Gomes-e-Souza Munaier, Christian Las Casas, Alexandre Luzzi Afonso Mazzon, José

Quelle: AMA Winter Academic Conference Proceedings. 2025, Vol. 36, p1148-1150. 3p.

Schlagwörter: *ADVERTISING endorsements, *CONSUMER behavior, *WEBSITES, SPORTS betting, SOCIAL capital

Actors Who Play Outlaws Can Be Good for Endorsing Products The Unexpected Power Of Negative Character Endorsers.

Autoren: JEFFREY, JENNIFER THOMSON, MATTHEW JOHNSON, ALLISON R.

Quelle: Journal of Advertising Research. Mar2023, Vol. 63 Issue 1, p30-42. 13p.

Schlagwörter: *ADVERTISING endorsements, *ADVERTISING campaigns, OUTLAWS, TELEVISION characters

Reviews & Products: BREAKING Bad (TV program)

Celebrity Endorsement and Firm Performance: The Mediation of Consumer Buying Behaviour.

Autoren: Inegbedion, Henry¹ (AUTHOR) henry.inegbedion@bowen.edu.ng

Quelle: International Social Science Journal. Jun2025, p1. 13p. 1 Illustration.

Schlagwörter: *CONSUMER behavior, *ADVERTISING endorsements, *TELECOMMUNICATIONS services, *TRUST, *ORGANIZATIONAL performance, *MEDIATION (Statistics)

Firma/Körperschaft: MTN Group Ltd. 867899841