Suchergebnisse - "ADVERTISING agencies"

Problems with archiving and replaying current web advertisements.

Autoren: Reid, Travis Poole, Alex H. Choi, Hyung Wook et al.

Quelle: Journal of the Association for Information Science & Technology. Nov2025, p1. 28p. 28 Illustrations.

Schlagwörter: *INTERNET advertising, *ADVERTISING agencies, *MARKETING, ACQUISITION of data, CATALOGING

(NAICS 54182): Public Relations Agencies Industry.

Quelle: United States Public Relations Agencies Industry Report. 2026, p1-205. 204p.

Schlagwörter: *PUBLIC relations firms, *ADVERTISING agencies, *MARKET segmentation, *BUSINESS forecasting

Geografische Kategorien: UNITED States

(NAICS 54181): Advertising Agencies Industry.

Quelle: United States Advertising Agencies Industry Report. 2026, p1-205. 204p.

Schlagwörter: *ADVERTISING agencies, *MARKET value, *MARKET segmentation, *DEMOGRAPHIC surveys

Geografische Kategorien: UNITED States

(NAICS 56192): Convention & Trade Show Organizers Industry.

Quelle: United States Convention & Trade Show Organizers Industry Report. 2026, p1-205. 204p.

Schlagwörter: *TRADE show organizers, *ADVERTISING agencies, *MARKET value, *MARKET segmentation

Geografische Kategorien: UNITED States

Creativity re-distributed: how digitalisation changes creative advertising practice.

Autoren: Akmeraner-Kökat, Yeşim Pellandini-Simányi, Léna

Quelle: Journal of Marketing Management; Nov2025, Vol. 41 Issue 15/16, p1731-1753, 23p

Schlagwörter: CREATIVITY in advertising, DIGITAL technology, ADVERTISING agencies, ARTIFICIAL intelligence, ADVERTISING, SOCIOMATERIALITY

The role of managers in driving effective paid media strategies in an advertising agency.

Alternate Title: O papel dos gestores na condução de estratégias eficazes de mídia paga numa agência de publicidade.

Autoren: e Silva, Susana Costa Oliveira, Bianca Sofia Lemos, Francisco Figueira

Quelle: RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. 2025, Vol. 26 Issue 4, p1-34. 34p.

Schlagwörter: *ADVERTISING agencies, *INTERNET advertising, *LEADERSHIP, *ADVERTISING, TALENT development, COOPERATIVENESS, CAMPAIGN management, CONSTRAINED optimization

Barnes Reports: Advertising Agencies Industry (NAICS 54181).

Quelle: United States Advertising Agencies Industry Report. 2025, p1-205. 204p.

Schlagwörter: *ADVERTISING agencies, *MARKET segmentation, *MARKETING strategy, *BUSINESS forecasting

Geografische Kategorien: UNITED States

Barnes Reports: ADVERTISING AGENCIES INDUSTRY (NAICS 54181).

Quelle: Worldwide Advertising Agencies Industry Report. 2025, p1-204. 204p.

Schlagwörter: *ADVERTISING agencies, *PUBLIC relations, *ADVERTISING campaigns, *LOBBYING

Geografische Kategorien: UNITED States

Development of a Model for Advertising Professionalism from the Maqasid Al-Shari’ah Perspective.

Autoren: Mokhtar, Aida Kasirye, Faiswal Sawari, Mohd.Fuad Md. et al.

Quelle: Intellectual Discourse. 2025, Vol. 33 Issue 3, p1071-1100. 30p.

Schlagwörter: *ADVERTISING agencies, *PROFESSIONALISM, *COLLEGE teachers, *PHENOMENOLOGY, *SUSTAINABILITY

AMV BBDO LONDON.

Autoren: BREYER, Text CONRAD (AUTHOR)

Quelle: Werben und Verkaufen. 11/12/2025, Issue 15, p106-110. 5p.

Schlagwörter: *CORPORATE reorganizations, *ADVERTISING agencies, *ADVERTISING, *CHIEF executive officers, MERCEDES-Benz trucks, SUCCESS

Geografische Kategorien: UNITED Kingdom

Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness.

Autoren: Khan, Muhammad Babar Turner, Ming Butt, Adnan

Quelle: Journal of Current Issues & Research in Advertising (Routledge). 2025, Vol. 46 Issue 1, p40-68. 29p.

Schlagwörter: *ADVERTISING agencies, *ADVERTISING, EMOTIONS, CREATIVE ability, METAPHOR

Determinante rasta reklamnih agencija u Republici Srbiji.

Alternate Title: Determinants of the growth of advertising agencies in the Republic of Serbia.

Autoren: Nuševa, Daniela Dakić, Stojanka Peštović, Kristina et al.

Quelle: Marketing (0354-3471). 2025, Vol. 56 Issue 1, p47-57. 11p.

Schlagwörter: *ADVERTISING agencies, *INCOME, *RETURN on assets, *REGRESSION analysis, *BUSINESS size

« IL Y A UN PEU DE MCDONALD'S EN TBWA ET RÉCIPROQUEMENT ». (cover story)

Autoren: CHANEL, SORLIN

Quelle: Stratégies. 11/27/2025, Issue 2287, p12-13. 2p.

Schlagwörter: *ADVERTISING agencies, *COOPERATION, *ADVERTISING, *RESTAURANTS, *POPULAR culture, *BRAND identification, FAST food restaurants

Geografische Kategorien: FRANCE

Firma/Körperschaft: MCDONALD'S Corp. MCD, TBWA Worldwide Inc.

Les nouveaux défis des régies.

Autoren: KERSSENBROCK, FERDINAND

Quelle: Stratégies. 11/20/2025, Issue 2285, pS24-S26. 2p.

Schlagwörter: *ADVERTISING agencies, *INTERNET marketing, *DIVERSIFICATION in industry, *MASS media industry, *ORGANIZATIONAL resilience, DIGITAL technology, ORGANIZATION management

Liquid Death.

Autoren: J. B.

Quelle: Fast Company. Spring2025, Issue 266, p95-95. 2/3p. 1 Cartoon or Caricature.

Schlagwörter: *ADVERTISING agencies, *CHIEF executive officers, DEAD, COSMETICS, TEENAGERS

Firma/Körperschaft: LIVE Nation Entertainment Inc. LYV

GRAND PRIX STRATÉGIES / Palmarès.

Quelle: Stratégies. 5/15/2025, Issue 2263, p14-16. 3p.

Schlagwörter: *ADVERTISING agencies, *STREAMING technology, AWARDS, EDITORIAL policies, LOCAL mass media

Geografische Kategorien: FRANCE

Nationalism in Advertising: A Semiotic Analysis of Centennial Campaigns in the Republic of Türkiye.

Alternate Title: Bir Ulusun Yüzüncü Yılına Reklamla Bakmak: Milliyetçi Temsillerin Göstergebilimsel İncelemesi.

Autoren: Tokatlı, Mehmet¹ mehmettokatli@trakya.edu.tr

Quelle: Trakya University Journal of Social Science. Jun2025, Vol. 27 Issue 1, p57-72. 16p.

Schlagwörter: *CONSUMER behavior, *ADVERTISING agencies, *ACTRESSES, *BRANDING (Marketing), *HOLIDAYS

Geografische Kategorien: TURKEY

Agency Market Power and Information Disclosure in Online Advertising.

Autoren: Choi, W. Jason Sayedi, Amin

Quelle: Marketing Science. Nov/Dec2024, Vol. 43 Issue 6, p1279-1298. 20p.

Schlagwörter: *ADVERTISING agencies, *BIDS, *DISCLOSURE, *AUCTIONS, *COLLUSION, *MARKET power

TÉLÉVISION.

Quelle: Stratégies. 11/27/2025, Issue 2287, p21-21. 1/6p.

Schlagwörter: *ADVERTISING, *ADVERTISING agencies, *STREAMING video & television, OPEN source intelligence

Geografische Kategorien: FRANCE

Les régions en force.

Autoren: Wybo, Gilles

Quelle: Stratégies. 11/20/2025, Issue 2285, pS3-S3. 1p.

Schlagwörter: *ADVERTISING agencies, *REGIONAL economics, *PUBLISHING

Geografische Kategorien: FRANCE