Search Results - "A/B testing"
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Subject Terms: A/B Testing, Clustering Algorithms, Online Food Delivery, Experimental Design, Balanced Samples, SDG 9 - Industry, innovation and infrastructure, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
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Availability: http://hdl.handle.net/10362/191095
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Subject Terms: Large Language Models, Email Marketing, Personalization, A/B testing, Consumer Behavior, SDG 8 - Decent work and economic growth, SDG 9 - Industry, innovation and infrastructure, SDG 12 - Responsible production and consumption, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
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Availability: http://hdl.handle.net/10362/190504
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Source: Journal of Marketing. 89:71-95
Subject Terms: Marketing, experimental design, Advertising and Promotion Management, social media, Design of Experiments and Sample Surveys, Data Science, 05 social sciences, measuring advertising effectiveness, Simpson's paradox, Management Sciences and Quantitative Methods, 0502 economics and business, Targeted online advertising, causal inference, A/B testing
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Authors: et al.
Source: IEEE Access, Vol 13, Pp 124530-124542 (2025)
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Authors: et al.
Source: IEEE Access, Vol 13, Pp 100462-100478 (2025)
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Authors: et al.
Source: Journal of Systems and Software. 211
Subject Terms: A/B testing, Systematic literature review, A/B test engineering, Software Technology, Programvaruteknik
File Description: electronic
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7
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Source: 2024 47th MIPRO ICT and Electronics Convention (MIPRO). :2063-2068
Subject Terms: LLM, web application development, content generation, artificial intelligence, A/B testing
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Source: International Journal of Current Science Research and Review.
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Authors: I. G. Myagkova
Source: Стратегические решения и риск-менеджмент, Vol 14, Iss 4, Pp 400-414 (2024)
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Source: IEEE Access, Vol 13, Pp 199833-199845 (2025)
Subject Terms: Online controlled experiments, A/B testing, user growth, growth hacking, new-user acquisition and activation, randomization unit, Electrical engineering. Electronics. Nuclear engineering, TK1-9971
File Description: electronic resource
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12
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Source: Companion Proceedings of the ACM Web Conference 2024. :1027-1030
Subject Terms: open-source framework, Artificial Intelligence and Robotics, Collaborative filtering, Recommender systems, Recommendation library, Numerical Analysis and Scientific Computing, A/B testing
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13
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Source: Applied Sciences, Vol 15, Iss 19, p 10758 (2025)
Subject Terms: recommendation system, hybrid recommendation, collaborative filtering, price similarity, BM25, A/B testing, Technology, Engineering (General). Civil engineering (General), TA1-2040, Biology (General), QH301-705.5, Physics, QC1-999, Chemistry, QD1-999
File Description: electronic resource
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14
Authors: et al.
Source: Journal of Systems and Software. 230
Subject Terms: A/B testing, Causal inference, Cyber-physical systems, Experimentation, Software ecosystems
File Description: print
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15
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Source: SSRN Electronic Journal.
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16
Authors: et al.
Source: Journal of the American Statistical Association. 119:1736-1750
Subject Terms: quantile treatment effect, spatialtemporal experiments, FOS: Computer and information sciences, Computer Science - Machine Learning, ridesourcing platform, 05 social sciences, Machine Learning (stat.ML), CCF-DiDi GAIA Collaborative Research Funds for Young Scholars and Program for Innovative Research Team of Shanghai University of Finance and Economics, policy evaluation, 01 natural sciences, Machine Learning (cs.LG), Methodology (stat.ME), varying coefficient models, EP/W014971/1, Statistics - Machine Learning, 0502 economics and business, 0101 mathematics, Li's research is partially supported by the Nation12101388, Statistics - Methodology, A/B testing
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17
Authors: et al.
Source: Journal of the Royal Statistical Society Series B: Statistical Methodology. 86:623-649
Subject Terms: FOS: Computer and information sciences, Computer Science - Machine Learning, 05 social sciences, Machine Learning (stat.ML), policy evaluation, 01 natural sciences, Machine Learning (cs.LG), Methodology (stat.ME), Statistics - Machine Learning, 0502 economics and business, varying coefficient decision process, spatio-temporal dependent experiments, 0101 mathematics, Statistics - Methodology, A/B testing
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18
Authors: et al.
Source: Proceedings of the Euromicro Conference on Software Engineering and Advanced Applications, EUROMICRO-SEAA. (2024):88-96
Subject Terms: A/B Testing, Causal Inference, Software Ecosystems, Experimentation
Access URL: https://research.chalmers.se/publication/545382
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19
Authors: et al.
Source: Proceedings of the Euromicro Conference on Software Engineering and Advanced Applications, EUROMICRO-SEAA. (2024):97-105
Subject Terms: Experimentation, Causal Inference, Software Ecosystems, Cyber-physical Systems, A/B Testing
Access URL: https://research.chalmers.se/publication/545386
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20
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Subject Terms: A/B testing, Start-up, Content, Marketing strategy, Domínio/Área Científica::Ciências Sociais::Economia e Gestão
File Description: application/pdf
Availability: http://hdl.handle.net/10362/178791
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