Suchergebnisse - "淡江大學資訊管理學系碩士在職專班"
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Autoren: et al.
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Schlagwörter: Bibliometrics, Opinion Mining, Scientific measurement, Sentiment analysis, Social Network Analysis, 社會網路分析, 科學計量, 書目計量學, 情感分析, 意見探勘
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Relation: Acedo, F. J., Barroso, C., Casanueva, C., & Galan, J. L. (2006). Co‐authorship in management and organizational studies: An empirical and network analysis. Journal of Management Studies, 43(5), 957-983. Alavi, M., & Leidner, D. E. (2001). Review: Knowledge management and knowledge management systems: Conceptual foundations and research issues. Mis Quarterly, 107-136. Bastian, M., Heymann, S., & Jacomy, M. (2009). Gephi: an open source software for exploring and manipulating networks. ICWSM, 8, 361-362. Batres-Estrada, B. (2015). Deep learning for multivariate financial time series. Borgman, C. L. (1990). Scholarly communication and bibliometrics. Brass, D., Labianca, G., Mehra, A., Halgin, D., & Borgatti, S. P. (2014). Contemporary perspectives on organizational social networks: Emerald Group Publishing. Cole, A. L., & Knowles, J. G. (2008). Arts-informed research. Handbook of the arts in qualitative research, 55-70. Culnan, M. J. (1986). The intellectual development of management information systems, 1972–1982: A co-citation analysis. Management science, 32(2), 156-172. Culnan, M. J. (1987). Mapping the intellectual structure of MIS, 1980-1985: a co-citation analysis. Mis Quarterly, 341-353. Dunbar, R. I. (2009). The social brain hypothesis and its implications for social evolution. Annals of human biology, 36(5), 562-572. Garfield, E. (1972). Citation analysis as a tool in journal evaluation. Gross, P., & Gross, E. (1927). College libraries and chemical education. Hood, W., & Wilson, C. (2001). The literature of bibliometrics, scientometrics, and informetrics. Scientometrics, 52(2), 291-314. Huberman, B. A., Romero, D. M., & Wu, F. (2008). Social networks that matter: Twitter under the microscope. Ibarra, H. (1993). Network centrality, power, and innovation involvement: Determinants of technical and administrative roles. Academy of Management journal, 36(3), 471-501. Jarneving, B. (2005). A comparison of two bibliometric methods for mapping of the research front. Scientometrics, 65(2), 245-263. Latour, B. (2005). Reassembling the social: An introduction to actor-network-theory: Oxford university press. Montoyo, A., MartiNez-Barco, P., & Balahur, A. (2012). Subjectivity and sentiment analysis: An overview of the current state of the area and envisaged developments: Elsevier. Nerur, S. P., Rasheed, A. A., & Natarajan, V. (2008). The intellectual structure of the strategic management field: An author co‐citation analysis. Strategic Management Journal, 29(3), 319-336. Piryani, R., Madhavi, D., & Singh, V. (2017). Analytical mapping of opinion mining and sentiment analysis research during 2000–2015. Information Processing & Management, 53(1), 122-150. Pritchar.A. (1969). STATISTICAL BIBLIOGRAPHY OR BIBLIOMETRICS. Journal of Documentation, 25(4), 348-&. Ravi, K., & Ravi, V. (2015). A survey on opinion mining and sentiment analysis: Tasks, approaches and applications. Knowledge-Based Systems, 89, 14-46. doi:10.1016/j.knosys.2015.06.015 Rubin, R. E. (1998). Foundations of Library and Information Science: ERIC. Scott, J. (2011). Social network analysis: developments, advances, and prospects. Social network analysis and mining, 1(1), 21-26. Walker, G., Kogut, B., & Shan, W. (1997). Social capital, structural holes and the formation of an industry network. Organization science, 8(2), 109-125. Wasserman, S., & Faust, K. (1994). Social network analysis: Methods and applications (Vol. 8): Cambridge university press. Wellman, B., & Berkowitz, S. D. (1988). Social structures: A network approach (Vol. 2): CUP Archive. White, H. D., & Griffith, B. C. (1981). Author cocitation: A literature measure of intellectual structure. Journal of the Association for Information Science and Technology, 32(3), 163-171.; https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/114498; https://tkuir.lib.tku.edu.tw/dspace/bitstream/987654321/114498/1/index.html
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Autoren: et al.
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Schlagwörter: 80/20 法則, 銷售策略, 顧客關係管理, 80/20 rule, sales strategy, Customer Relationship Management
Dateibeschreibung: 144 bytes; text/html
Relation: 一、 中文文獻 [1] 李翠琴，2004，顧客關係管理之個案實證研究-以顧客利潤分析為例，國立中正大學會計與資訊科技研究所碩士論文。 [2] 吳春貴，2016，客戶消費行為與投資金額的關聯強度探討，國立中興大學高階經理系碩士論文。 [3] 吳松融，2002，在分析型的顧客關係管理模式下顧客區隔策略之研究，朝陽科技大學資訊管理系碩士論文。 [4] 林幸忞，2005，顧客屬性對顧客利潤影響之研究-以資訊通路個案公司為例，國立政治大學經營管理碩士學程會計組碩士論文。 [5] 洪莉萍，2013，客戶結構管理與經營績效之研究-以資訊通路U公司為例，碩士論文，國立政治大學經營管理系碩士論文。 [6] 徐茂練，2012，顧客關係管理（第四版），新北市：全華圖書。 [7] 張川裕，2002，關鍵客戶管理，國立台北大學企業管理學系碩士論文。 [8] 張良榮，2007，應用資料採礦技術協助制訂交叉銷售與垂直銷售策略-以某披薩業為例，逢甲大學工業工程與系統管理學研究所碩士論文。 [9] 胡政源，2013，顧客關係管理（第二版），新北市：新文京開發出版。 [10] 黃瓊華，2016，資訊通路商顧客服務策略之分析－以B公司為例，淡江大學國際企業學系碩士論文。 [11] 黃柏堯，2014，資訊系統整合商競爭策略之研究-以D公司為例，世新大學資訊管理學研究所碩士論文。 [12] 莊雅薰，2011，影響顧客利潤因素之實證研究-以定期航運產業為例，國立交通大學管理學院經營管理學程碩士論文。 [13] 賈光宇，1999，結合客戶特徵資料與消費模式探勘信用卡客戶及行銷策略之研究，私立銘傳大學資訊管理學系碩士論文。 [14] 劉文良，2013，顧客關係管理（第三版）-新時代的決勝關鍵，台北：碁峰資訊。 [15] 蔡承孝，2015，頂尖業務員的研究-探討台灣科技產業B2B 業務員個人因素對銷售行為的影響，國立清華大學科技管理研究所碩士論文。 [16] 謝曜聲，2006，資訊服務業之銷售管理策略，國立清華大學科技管理研究所碩士論文。 [17] 鄭翠琴，2003，資料探勘應用於顧客關係管理之研究-以零售業為例，國立台北大學資訊管理研究所碩士論文。 二、 英文文獻 [1] Fox, T. and Stead, S. 2001. “Customer Relationship Management: Delivering the Benefits,” White Paper, CRM（UK） Ltd. And SECOR Consulting Ltd., Stitling and Surrey, UK. [2] Kumar, V. 2010. “Customer relationship management.” John Wiley & Sons, Ltd. [3] Wayland, R. E., and Cole, P. M. 1997. “Customer connections: new strategies for growth.” Harvard Business Press. [4] Zeithaml, V. A., Rust, R. T., and Lemon, K. H. 2001. “The Customer Pyramid: creating and serving profitable customers,” California Management Review, 4; https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/114504; https://tkuir.lib.tku.edu.tw/dspace/bitstream/987654321/114504/1/index.html
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Autoren: et al.
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Schlagwörter: 數位相框, 縮短時程, 專案管理, Digital Photo Frames, Shorter duration, Project Management
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Relation: 一、中文文獻 1. 沈翰祖，2011，《ISO_IEC 17025規範及認證實務介紹》，行政院農業委員會。 2. 劉晉奇，2001， 電腦繪圖與設計雜誌 (CADesigner雜誌), No.162, 26-34。 3. 維基百科，無日期，，檢索日期：2015年12月21日，取自https://zh.wikipedia.org/wiki/%E6%95%B0%E7%A0%81%E7%9B%B8%E6%A1%86。 4. 林清河，1995，，華泰書局。 5. MBA智庫百科，無日期，，檢索日期：2015年12月21日，取自http://wiki.mbalib.com/zh-tw/%E7%89%A9%E6%96%99%E7%AE%A1%E7%90%86。 6. 鄭竣安，2008，，私立義守大學電機工程學系。 7. 拾景源，2008，，國立清華大學工業工程與工程管理研究所碩士論文。 8. 鄭欣如，2004，，私立中原大學工業工程研究所碩士論文。 9. 簡婉蓉，2007，，私立明新科技大學工程管理研究所碩士論文。 10. 卓佳宏，2005，，國立中山大學資訊管理研究所碩士論文。 11. 社團法人中華專案管理學會編著，2010，專案管理基礎知識與應用實務，第三版。臺北縣：中華專案管理學會。 12. 張盛鴻，2003，，私立明新科技大學，檢索日期：2016年1月4日。 13. 李榮貴，2009，，國立交通大學工業工程系，檢索日期：2016年1月4日。 14. 社團法人中華專案管理學會編著，2011，專案管理基礎知識與應用實務，第四版。新北市：中華專案管理學會。 15. 黃淋玉，2011，，私立明新科技大學企業管理研究所碩士論文。 16. Kyle，2008，，科技產業資訊室，檢索日期：2016年1月16日，取自http://cdnet.stpi.narl.org.tw/techroom/market/eedisplay/2008/eedisplay_08_017.htm。 17. 許詩佩，2001，，國立中山大學資訊管理研究所碩士論文。 18. 吳景鑫，2012，，國立中山大學管理學院高階經營研究所碩士論文。 19. 楊國雄，2008，，國立清華大學工業工程與工程管理研究所碩士論文。 20. 歐陽正二，2007，，私立萬能科技大學碩士論文。 21. 楊凱翔，2010，，私立元智大學碩士論文。 22. 李金墩，1995，，中鋼技術訓練出版委員會, 第20卷第2期，頁57-70。 23. 高莉莉，2005，，私立中原大學企業管理學所碩士論文。 24. PMI國際專案管理學會臺灣分會(譯) (2009)。專案管理知識體指南(PMBOK® Guide)，第四版(原作者：PMI國際專案管理學會)。新北市：宏典文化出版(原著出版年：2008)。 二、 英文文獻 1. Practice Standard for Scheduling (August 2011), Second Edition, U.S.A., Project Management Institute (Corporate Author). 2. Nicholas John M. (2001), Project Management for Business and Technology, Ohio: Prentice Hall, Inc. 3. Stevenson, W. J. (2002), “Operations Management” 7th ed., McGraw-Hill. 4. Grey, S. (1995), Practical Risk Assessment for Project Management. 5. Goldratt, Eliyahu M., Critical Chain (1997), North-River Press. 6. Practice Standard for Project Risk Management, Original edition (July 1, 2009), USA, Project Management Institute (Corporate Author). 7. Construction Extension to the PMBOK Guide, Third Edition (2005), U.S.A., Project Management Institute (Corporate Author). 8. PMI (Project Management Institute) (2004), PMBOK: Project management body of knowledge, PMI Press, PA. 9. McGrath, M. E. (1996), “Setting the PACE in Product Development: A Guide to Product And Cycle-time Excellence”, Butterworth-Heinemann. 10. Boehm, B. W. (1981), Software Engineering Economics, Englewood Cliffs, NJ: Prentice Hall. 11. Boehm, B. W. (1981)”A Experiment in Small-Scale Application SoftwareEngineering”, IEEE Trans. Software Engineering. 12. Argos Press (2003), Project Management Glossary, Retrieved 3 November 2004 from . 13. Project Management Institute (2004), A Guide To The Project Management Body Of Knowledg (PMBOK guide) Third Edition. 14. Keil, M., Mann, J. and Rai, A. (Dec. 2000), Why Software Projects Escalate: An Empirical Analysis and Test of Four Theoretical Models, MIS Quarterly (24:4), pp. 631-664. 15. Deeprose, D. (2002).Project Management -Operation and Technology, 3th Ed, John Wiley & Sons, Inc. 16. Tate, K. & Martin, P.K. (1997). Project Management Memory JoggerTM: A Pocket Guide for Project Teams. Salem, NH: GOAL/QPC.; https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/111141; https://tkuir.lib.tku.edu.tw/dspace/bitstream/987654321/111141/1/index.html
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Autoren: et al.
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Schlagwörter: 軟體專案, 系統整合, 關鍵要素評估表, 競標, software project, System integration, key factor assessment table, Bidding
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Relation: 參考文獻 一、 中文文獻 1. 葉文賢，2014，資訊專案競標前定價方法論改善之研究，淡江大學碩士論文。 2. 張順教，2014，賽局與策略管理個案分析，華泰文化。 3. 宋明哲，2012，風險管理新論：全方位與整合，五南圖書出版股份有限公司。 4. 行政院公共工程委員會，2011，政府採購法，華總一義字第100015641號令。 5. 游書郎，2007，專案競標成功因素之探討—以資訊系統整合業為例，高雄科大碩士論文。 6. 邱志聖，2006，策略行銷分析-架構與實務應用，智勝文化。 7. 黃瑞麟，2005，資訊系統整合業的競合關係之研究，成功大學高階管理碩士在職專班EMBA碩士論文。 8. Charles W. L. Hill & Gareth R. Jones，2004，策略管理，華泰文化。 9. David I. Cleland & Lewis R. Ireland，2004，專案管理策略精論，麥格羅希爾。 10. Adam M., Brandenburger, Barry J., Nalebuff，2004，競合策略，台灣培生教育。 11. 劉紋宏，2002，專案業務型態之競標策略探討，中山大學管理學院高階經營碩士學程專班碩士論文。 12. 史帝文.模里斯，葛瑞漢.威爾庫克，1999，與顧客發生關係，傳智國際文化。 13. Michael E. Poter，1998，競爭策略：產業環境及競爭者分析，天下文化出版。 14. Regis Mckenna，1997，關係行銷，長河出版社。 15. 漥田干貫，1996，價格戰略，書泉出版社。 二、 英文文獻 1. PMI. (2013). PMBOK Guide Edition: A guide to the project management body of knowledge. 2. Kerzner, Harold. R. (2013). Project Management: a Systems Approach to Planning, Scheduling, and Controlling. 3. Jefferies, M., Gameson, R., Rowlinson, S. (2002). Critical success factors of the BOOT procurement system. Engineering Construction & Architectural Management. 4. Feindt, S., Jeffcoate, J., Chappell, C. (2002). Identifying success factors for rapid growth in SME e-commerce. Small Business Economics. 5. Dobbins, J.H. (2001). Identifying and analyzing critical success factors. Program Management. 6. Morgan Robert M., Shelby D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing. 7. Boseman F. (1986). Strategic Management: Text and Cases. New York.; https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/105510; https://tkuir.lib.tku.edu.tw/dspace/bitstream/987654321/105510/1/index.html
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Autoren: et al.
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Schlagwörter: 網路廣告, 廣告效果, 巨量資料, Google AdWords, DAGMAR, Internet advertising, Advertising Effectiveness, Big Data
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Autoren: et al.
Weitere Verfasser: et al.
Schlagwörter: 多國企業, 本國企業, 集中化, 資訊科技管理, Multinational Companies, local Companies, centralization, information technology management
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Schlagwörter: 顧客關係管理, CRM, Customer Relationship Management
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D., “The Customer Relationship Management Process: Its Measurement and Impact on Performance,” Journal of Marketing Research, 1(41), pp. 293-305, 2004. [38] Rigby, D.K., Reichheld, F.F., & Schefter, P., “Avoid the Four Perils of CRM,” Harvard Business Review, Vol.80, No.2, pp. 101-109, 2002. [39] Roberts, M. L., Liu, R. R., & Hazard, K., “Strategy, Technology and Organisational Alignment : Key Components of CRM Success,” Database Marketing & Customer Strategy Management, 12(4), pp. 315-626, 2005. [40] Ross, J. W., Beath, C. M., & Goodhue, D. L., “Develop Long-Term Competitiveness through IT Assets,” Sloan Management Review, 38(1), pp. 31-43, 1996. [41] Ryals, L., & Knox, S., “Cross-functional Issues in the Implementation of Relationship Marketing through Customer Relationship Management,” European Management Journal, Vol.19, No.5, pp. 534-542, 2001. 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[48] Stefanou, C., Sarmaniotis, C., & Stafyla, A., “CRM and Customer-Centric Knowledge Management: An Empirical Research,” Business Process Management Journal, 9(5), pp. 617-634, 2003. [49] Tan, X., Yen, D. C., & Fang, X., “Internet Integrated Customer Relationship Management,” Journal of Computer Information Systems, pp. 77-86, 2002. [50] Vance, D. M., “Information, Knowledge and Wisdom: The Epistemic Hierarchy and Computer-Based Information System,” Proceedings of the 1997 AIS America’s Conference, 1997. [51] Vandermerwe, S., “Achieving Deep Customer Focus,” MIT Sloan Management Review, 45(3), pp. 26-34, 2004. [52] Weill, P., Broadbent, M., & Butler, C., “Exploring How Firms View IT Infrastructure,” Working Paper No.4, The University of Melbourne, 1996.; https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/87741
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