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    Prispievatelia: Chala, Nina Voropai, Olga Pichyk, Kateryna a ďalší

    Geografické téma: Тернопіль, UA

    Popis súboru: 21-28

    Relation: http://sepd.tntu.edu.ua/images/stories/pdf/2021/21cndiie.pdf; https://doi.org/10.1145/3299815.3314441; https://doi.org/10.1080/08841241.2015.1083512; https://www.mckinsey.com/industries/public-and-social-sector/our-insights/how-higher-education-institutions-can-transform-themselves-using-advanced-analytics?cid=app; https://doi.org/10.1016/j.jbusres.2016.02.010; https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-strategy-analytics-revolution?cid=other-eml-alt-mip-mck&hdpid=d040c36b-ab38-4318-8f3e-e01884025bba&hctky=3072032&hlkid=3a7d50730d574ff0bbf82bf62bb74d3d; https://www.researchgate.net/publication/220876232_The_Effect_of_Post_Type_Category_and_Posting_Day_on_User_Interaction_Level_on_Facebook; https://doi.org/10.1007/s10639-016-9501-1; https://doi.org/10.1080/09523987.2017.1324363; 1. Desai S., Meng H. (2019) Social Media Content Analytics beyond the Text: A Case Study of University Branding in Instagram. 94-101. DOI:10.1145/3299815.3314441; 2. Galan M., Lawley M., Clements, M. (2015) Social media’s use in postgraduate students' decision-making journey: An exploratory study. Journal of Marketing for Higher Education, 25, 287–312 DOI:10.1080/08841241.2015.1083512; 3. Krawitz M., Law J., Litman S. (2018) How higher-education institutions can transform themselves using advanced analytics. McKinsey and Company, 1-6. Available at: https://www.mckinsey.com/industries/public-and-social-sector/our-insights/how-higher-education-institutions-can-transform-themselves-using-advanced-analytics?cid=app (accessed 19 August 2021); 4. Moro S., Rita P., Vala B. (2016) Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach, Journal of Business Research, Volume 69, Issue 9, 2016, Pages 3341-3351, ISSN 0148-2963, https://doi.org/10.1016/j.jbusres.2016.02.010; 5. Mulligan Ch., Northcote N., Röder T., Vesuvala S. (2021) The strategy-analytics revolution. McKinsey and Company, 1-6. Available at: https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-strategy-analytics-revolution?cid=other-eml-alt-mip-mck&hdpid=d040c36b-ab38-4318-8f3e-e01884025bba&hctky=3072032&hlkid=3a7d50730d574ff0bbf82bf62bb74d3d (accessed 4 September 2021); 6. Pletikosa I., Spiegler E., Michahelles F. (2011). The Effect of Post Type, Category and Posting Day on User Interaction Level on Facebook. 810-813. 10.1109/PASSAT/SocialCom.2011.21. Available at: https://www.researchgate.net/publication/220876232_The_Effect_of_Post_Type_Category_and_Posting_Day_on_User_Interaction_Level_on_Facebook (accessed 4 September 2021); 7. Singh, A. (2017) Mining of Social Media data of University students. Education and Information Technologies 22,1515–1526. https://doi.org/10.1007/s10639-016-9501-1; 8. Veletsianos G., Kimmons R., Shaw A., Pasquini L., Woodward S. (2017) Selective openness, branding, broadcasting, and promotion: Twitter use in Canada’s public universities, Educational Media International, 54:1, 1-19, DOI:10.1080/09523987.2017.1324363; 9. Voropai, O., Pichyk, K., Chala, N. (2019). Increasing competitiveness of higher education in Ukraine through value co-creation strategy. Economics and Sociology, 2019, 12(4), стр. 214–226.; http://elartu.tntu.edu.ua/handle/lib/38467; https://doi.org/10.33108/sepd2022.02.021

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